Niji Sanji

Niji Sanji is a virtual YouTuber agency based in Japan, known for producing content featuring virtual avatars operated by real-life streamers. The term “Niji” means “rainbow” in Japanese, and “Sanji” refers to “three o’clock,” but together, they represent the brand name of the agency. Niji Sanji hosts a diverse roster of VTubers who engage in various activities, including gaming, singing, and chatting with fans, primarily through live streaming on platforms like YouTube. The agency was founded in 2018 and has since grown in popularity, offering a wide variety of characters and personalities, appealing to different audiences. The VTubers under Niji Sanji often participate in collaborative streams and events, contributing to a vibrant community of fans and creators around the brand.